Micro, Small and Medium Enterprises play a critical role in India's development journey by generating livelihoods, strengthening local economies and creating pathways for inclusive growth. While MSMEs are often associated with manufacturing clusters and urban entrepreneurship, many of the most significant enterprise transformations are taking place in rural regions where small producers are working collectively to participate in higher-value segments of agricultural markets.

Women-Led Tea Initiative Marks Global Observance Press Release Read the EastMojo article Today, on the International Tea Day, hundreds of women from the small tea grower households in the Nilip, Bokajan, and Rongmongve blocks of Karbi Anglong district re-affirmed their resolve to continue their collective entrepreneurship. The Rural Women Entrepreneurs (RWEs) are engaged in processing Premium Karbi Artisanal Green Tea from leaves plucked from gardens following regenerative a

International Tea Day (ITD) has evolved from a workers’ rights campaign rooted in plantation realities to a globally recognised observance under the United Nations. Its journey reflects not only the cultural and economic importance of tea but also the struggles of millions of small growers and plantation workers across Asia, Africa, and Latin America. Origins: December 15 and the 2005 Movement “International Tea Day was first celebrated on December 15, 2005, following discuss

In the tea-growing regions of India, especially in remote districts like Karbi Anglong in Assam, tea has long been a way of life. For decades, small tea growers cultivated leaves on fragmented plots of land, often selling them to nearby factories or agents within hours of plucking. The system offered little flexibility, low bargaining power, and minimal returns. For women in these households, participation in the tea economy was largely invisible and limited to labour, not le

At equifarmtea – Grassroots Tea Corporation, every cup tells a story. It’s a story of soil, sunlight, and seasons, but above all, it is a story of people, particularly the remarkable women whose hands and hearts shape our tea. This Women’s Day, we pause to celebrate the women who are at the very heart of our work: our rural women entrepreneurs. Tea is more than a crop; it is a way of life. For many of the women we work with, it is both livelihood and legacy. Across our rege

The laughter is still loud, the colours still bright, and the celebrations still full of warmth but Holi has changed over the years. Not in spirit but in awareness. Today, more and more people pause before buying gulaal. They check labels, ask questions, and look for natural, skin-safe options. No one wants rashes, allergies, or harsh chemicals ruining a joyful day. Over the years, we’ve learned to protect our skin in everyday life but especially during Holi. But here’s som

From February 15 to 19, 2026, the vibrant grounds of the Karbi People's Hall and Rangsina Sarpo Ground in Taralangso came alive for the 52nd Karbi Youth Festival (KYF) — one of the oldest and largest ethnic festivals in Northeast India. Organised by the Karbi Culture Society, the festival is a powerful celebration of Karbi heritage, bringing together 32 zonal camps from across Karbi Anglong, West Karbi Anglong, and neighbouring districts. The festival was formally inaugurated

Valentine’s Day is often framed as a celebration of romance, but love has many expressions. Some are quiet. Some are intentional. Some show up in the everyday choices we make — what we consume, who we support, and how gently we treat ourselves and the world around us. For some love is an emotion, others believe love is a practice. For us at equifarmtea, we believe that love begins with the self, extends to the planet, and honours the people who make each cup of our tea possib

The Tea-RWE State-Level Convention was held on 30 January 2026 at the Moniram Langneh Auditorium, Deithor, Karbi Anglong, Assam. Nearly 500 Rural Women Entrepreneurs (RWEs) from Nilip, Bokajan, and Rongmongve blocks participated in the convention, which celebrated women-led, chemical-free artisanal green tea enterprises and strengthened collective action across Assam’s tea value chain. Organised under the Udyamini Programme, the convention was facilitated by Transform Trade w